Procter & Gamble’s Tide is doubling down on its NFL sponsorship with #TideTackles, its most ambitious and unscripted marketing push to date. The campaign, featuring former NFL stars and hyper-local fan…
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Google Streamlines Search by Retiring Seven Structured Data Features Google announced today it will discontinue support for seven underutilized structured data features, including Book Actions and Course Info, as part…
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Industry Veteran Debunks Overstated Cl aims Respected search marketing pioneer Greg Boser has pushed back against exaggerated claims that Google’s AI-powered search requires radically new optimization strategies. The seasoned professional,…
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Optimizing Your Google Business Profile Cover Photo: A Guide to Getting It Right With frequent updates to Google Business Profile (GBP)—formerly Google My Business—keeping up with critical details like the…
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Local citations for a business refer to the mentions of a business’s Name, Address, and Phone number (NAP) on various online platforms. Here are some key points about them: Definition…
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Roku is eliminating creative barriers for advertisers entering the booming connected TV (CTV) market by offering free access to Spaceback’s AI-powered ad-repurposing platform. The initiative, available through Q1 2025, targets…
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J.Crew Group announced today the appointment of Julia Collier as Chief Marketing Officer (CMO) of its flagship J.Crew brand, effective January 6, 2025. Collier, a seasoned marketing executive credited with shaping Skims’ high-profile partnerships with the NBA,…
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Lead Paragraph: Kellanova’s Pop-Tarts brand is reviving its wildly successful edible mascot campaign for its sponsored college football bowl game this December, capitalizing on last year’s social media frenzy when…
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Snapchat announced the launch of two innovative advertising products, Sponsored Snaps and Promoted Places, during Advertising Week New York. The move aims to leverage the platform’s high-engagement features—direct messaging and location-based Snap Map—to…
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Cape Town, South Africa — Corona, the Mexican lager owned by AB InBev, pivoted from its traditional long-form video strategy to short-form content for a recent South Africa-focused campaign, yielding 1.3 million…
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