J.Crew Group announced today the appointment of Julia Collier as Chief Marketing Officer (CMO) of its flagship J.Crew brand, effective January 6, 2025. Collier, a seasoned marketing executive credited with shaping Skims’ high-profile partnerships with the NBA, WNBA, and luxury fashion houses, will lead J.Crew’s brand marketing and creative strategy, reporting directly to CEO Libby Wadle.
Key Highlights of the Appointment:
Strategic Hire for Disruptive Growth
Collier’s tenure at Skims—where she joined pre-launch and scaled the marketing team to 40 employees—positions her as a leader with disruptor-side expertise, aligning with J.Crew’s push for innovation.
She orchestrated Skims’ multiyear NBA/WNBA sponsorship, its Fendi and Dolce & Gabbana collaborations, and amplified the brand’s social media and influencer strategies.
Leadership Endorsements
Libby Wadle, J.Crew Group CEO, praised Collier’s “culturally-relevant marketing strategies” and ability to drive engagement, calling her a “forward-thinking leader” for the brand’s next chapter.
Kevin Ulrich, Chairman of J.Crew’s board, highlighted Collier’s industry relationships and “relentless approach” as assets to elevate J.Crew’s relevance.
J.Crew’s Evolving Marketing Playbook
Collier succeeds Derek Yarbrough, who departed in January after overseeing marketing for both J.Crew and Madewell.
The hire follows J.Crew’s February move to appoint PMG as its media agency of record, leveraging data-driven tools like Alli to refine audience targeting.
Industry Context:
Collier’s appointment signals J.Crew’s ambition to reinvigorate its brand identity amid shifting consumer trends. Her track record at Skims—a digitally native, celebrity-backed disruptor—suggests a focus on partnerships, cultural resonance, and agile marketing.
Background Note:
J.Crew, a privately held retailer, has faced competitive pressures but is betting on Collier’s luxury-fashion acumen and sports-marketing savvy to reclaim its position as a lifestyle leader.
For further inquiries, contact J.Crew Group’s press office.
Why This Matters:
For Investors: Collier’s hire reflects J.Crew’s commitment to modernizing its brand after years of restructuring.
For Competitors: Skims’ loss is J.Crew’s gain—a sign of escalating talent wars in apparel marketing.
For Consumers: Expect bolder campaigns, collaborations, and social media strategies under Collier’s leadership.
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