Wix has introduced Astro, a new chat-based AI assistant designed to simplify website operations and business management. The tool provides users with faster access to tools and insights, helping them enhance SEO, site performance, and business growth.
Key Features of Wix Astro
Conversational Interface – Users can execute administrative and operational tasks using simple chat prompts.
Dashboard Navigation – Helps users efficiently manage their Wix dashboard and access essential tools.
Personalized Recommendations – Offers real-time performance feedback and optimization suggestions.
Analytics & Strategy Guidance – Analyzes traffic patterns, purchase behavior, and search visibility to improve decision-making.
Content Generation – Automatically creates articles, newsletters, and promotional materials.
Business Expansion Tools – Supports adding new products, dropshipping, and other customizations.
Subscription & Billing Management – Provides plan recommendations and handles administrative tasks like invoices and transactions.
Executive Insight
Guy Sopher, Head of the AI Platform Group at Wix, stated:
“Astro seamlessly integrates powerful capabilities into a single interface, making it easier than ever for users to manage their businesses efficiently. This is the largest collection of skills we’ve ever incorporated into a single assistant at Wix. With hundreds of evolving capabilities, Astro acts as a trusted guide, delivering real-time insights and personalized recommendations to optimize websites.”
Competitive Edge
While other platforms are still planning AI integrations, Wix is already delivering this advanced functionality. Astro reinforces Wix’s leadership in practical AI deployment, giving users a competitive advantage in website management and e-commerce growth.
By automating workflows and simplifying complex tasks, Astro enables users to maximize efficiency and unlock new business opportunities.
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