NEW YORK — Glossier, the cult-favorite beauty brand born from a blog, has reached a
1.2billionvaluationafterraising100 million in Series D funding led by Sequoia Capital.
Founder Emily Weiss, 33, launched Glossier in 2014 after growing her beauty blog, Into The Gloss, while working at Vogue. The brand’s minimalist aesthetic and direct-to-consumer model resonated with millennials, helping revenue surpass $100 million in 2018.
“We built this by listening to our community,” Weiss said. The company leverages its blog and social media to crowdsource product ideas, creating a loyal following of nearly 2 million Instagram fans.
While Glossier dominates the “no-makeup” makeup space, its new bold Glossier Play line has faced mixed reviews. Analysts warn the pivot risks alienating its core audience.
The funding cements Glossier’s status as a rare beauty unicorn, joining Kylie Cosmetics in the billion-dollar club. Weiss hinted at a potential IPO but shared no timeline.
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