One of the most dynamic trends in online journalism today is live blogging—a format where reporters provide real-time updates and analysis as an event unfolds. Combining immediacy with expert insight, live blogs offer a compelling alternative to traditional TV coverage, delivering constant engagement without the downtime.
Unlike televised broadcasts, live blogs allow readers to follow breaking news discreetly—making them ideal for professionals multitasking at work. The format mirrors the fast-paced, conversational style of passing notes in class, but with the authority of seasoned journalists.
However, live blogging is no easy feat. It demands sharp reflexes, deep subject knowledge, and reliable technology. At CNBC, Silicon Valley bureau chief Jim Goldman has mastered the craft, offering live coverage of major tech events like Apple’s product launches. Goldman’s past live blogs—including his acclaimed MacWorld updates—have set a high bar for real-time reporting.
Today, he returns to the live blog format for Apple’s latest iPod lineup reveal, promising timely updates and expert commentary. Readers can tune in for a front-row seat to the action—no video stream required.
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