Daryl-Ann Denner, known for her authentic digital presence and strong personal brand, shared insights with The Daily Front Row about her evolution, why she believes blogging is unlikely to return to popularity soon, and offered advice on growing a social media following.
When asked to describe her brand today, Denner emphasized that being a mom is a central and ongoing part of her identity, even though she does not identify as a “mom blogger.” Her brand started as a meticulously curated fashion blog focused on outfit creation. However, after becoming a mother in 2019, she found it unsustainable to maintain that polished approach. Instagram Stories emerged at the same time, enabling her to share more spontaneous, real-time content that felt authentic as she navigated motherhood. Her current platform reflects the reality of motherhood, covering clothing, food, parenting, and relationships, attracting a community of women experiencing similar life stages who appreciate her genuine approach.
Denner began blogging in 2015 while working full-time as a chemistry teacher, initially focusing on fashion with “Outfit of the Day” posts and curated blog entries. As her life changed, so did her content, expanding into lifestyle topics and embracing authenticity. She believes blogs have declined because people grew tired of maintaining perfect, polished content. The rise of Instagram Stories and quicker content consumption on social media means audiences prefer to engage in one place rather than visiting multiple blogs.
With 2 million authentic Instagram followers, Denner did not experience a sudden surge but a gradual growth over ten years, especially since her shift to authenticity in 2019, which coincided with increased social media engagement during the pandemic. Her advice for growing followers is to be genuine, honest, and add value daily, whether by entertaining, encouraging, or simply making someone feel less alone.
Denner’s brand nuuds was created from a desire to fill a gap for comfortable, stylish clothing that fits all body types. Working closely with product designers and marketing, she ensures the brand meets the needs of real women, focusing on confidence and fit for changing bodies. She envisions nuuds expanding through wholesale and retail, bringing the brand to more women at all life stages.
She recognizes progress in fashion brands embracing diverse body representations but notes nuuds distinguishes itself by designing with real women’s bodies first and using real women for fittings, making “real bodies” the brand’s core mission rather than just a marketing angle.
Outside of work, Denner enjoys adventures with her family and looks forward to exciting plans for nuuds and beyond in the coming years. She admires fellow women entrepreneurs like Maureen Kelly of Tarte Cosmetics, Shay Mitchell of BÉIS, and Mallory Ervin, praising their leadership, grace, and ability to balance business and motherhood.
Denner and her husband Daniel share a strong partnership both personally and professionally, supporting each other’s goals while navigating the challenges of working together.
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