Roku is eliminating creative barriers for advertisers entering the booming connected TV (CTV) market by offering free access to Spaceback’s AI-powered ad-repurposing platform. The initiative, available through Q1 2025, targets performance-driven brands seeking to convert social media content into premium TV ads without production costs.
Key Highlights
Free Creative Support for Advertisers
Roku will cover fees for Spaceback’s platform when advertisers run campaigns via Roku Ads Manager, its self-service tool.
Spaceback transforms social media videos (from Instagram, TikTok, Facebook, X, Pinterest) into TV-ready ads, reducing production time and costs.
Proven Performance Boost
Case Study: Go Fast Campers saw visitors stay on their site 3x longer with Spaceback-optimized CTV ads compared to other paid media.
Quote: “CTV delivered exceptional engagement with minimal effort from our team,” said Robert Fowler, the company’s sales and marketing director.
Tapping into the SMB Market
Roku predicts 20,000+ small/midsize marketers will enter streaming TV ads in 2025, driven by self-service tools like Ads Manager.
Industry Shift: Madison and Wall estimate a potential $5 billion ad spend shift to CTV if non-TV advertisers reallocate budgets.
Strategic Expansions
Shopify Integration: Roku Ads Manager introduced shoppable ads in 2024, aligning with Netflix and NBCUniversal’s commerce partnerships.
Platform Growth: Roku’s Q3 2024 platform revenue rose 15% YoY, surpassing $1 billion, bolstered by its dominance in U.S. streaming hours.
Why It Matters
Roku’s move lowers entry barriers for CTV advertising, capitalizing on two trends:
Social-to-TV Creative Repurposing: Brands leverage existing high-performing social content.
Self-Service Adoption: SMBs gain access to tools previously reserved for large advertisers.
Dan Lapinski, Head of Roku Ads Manager Product Marketing, stated:
“Spaceback removes creative friction, letting brands use assets they know resonate. With our reach and performance features, the choice for advertisers is clear.”
Looking Ahead: As CTV ad spend grows, Roku’s partnerships and free creative offerings position it to capture a larger share of the $5 billion opportunity.
Related topics:
- TikTok Leans on AI, Search in Bid to Advertisers at Annual Summit
- True Religion Centers on Authenticity for ‘Own Your True’ Brand Platform
- How CeraVe’s Latest Culture-Hacking Campaign Brings ‘Medutainment’ to ‘SNL’
