Ferrero’s Kinder Chocolate has unveiled its debut U.S. campaign, “Simply Wonderful,” marking its first major marketing push since the brand’s stateside launch in 2023. The initiative, developed in collaboration with creative agency Anomaly, features a…
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This statement seems to suggest that an Expedia – Group – owned platform is relying on rather obvious or simplistic strategies to achieve savings. “Captain Obvious” is often used as…
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Digital Advertising Sees Record Growth in 2024 Amid Market Shifts The digital advertising industry experienced its strongest growth since 2021 last year, with revenues surging 14.9% year-over-year to $258.6 billion,…
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Procter & Gamble, a global consumer goods giant, has employed a prevalent marketing strategy by teaming up with a content creator to promote its well – known hair – care…
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The 93-year-old candy brand Mentos is bridging generations by tapping into two enduring cultural touchstones: its iconic ‘90s jingle and the viral “soda geyser” experiment. In a dual-pronged campaign, Perfetti…
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Cinco de Mayo is a significant cultural holiday that commemorates the Mexican army’s victory over the French at the Battle of Puebla on May 5, 1862. In the United States,…
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NEW YORK — TikTok delivered a strong message of resilience during its presentation at the Interactive Advertising Bureau’s NewFronts on Tuesday, assuring advertisers of its long-term presence in the U.S. despite…
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Georgia-Pacific’s Brawny brand has launched its most comprehensive marketing campaign in years, reintroducing the legendary Brawny Man mascot through contemporary scenarios to promote a premium three-ply paper towel line. The…
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Meta Platforms Inc. posted a 16% year-over-year revenue increase in Q1 2025, reaching 42.31 billion,surpassing analyst expectations.The company projected Q2 revenue between 42.31 billion, surpassing analyst expectations.The company projected Q2 revenue…
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7-Eleven is amplifying its cultural marketing strategy by securing naming rights for the pop-punk-focused When We Were Young Festival—marking the first time parent company Live Nation has sold such sponsorship for…
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