TikTok introduced a comprehensive suite of advertising innovations at its annual TikTok World summit this week, doubling down on AI-powered tools despite ongoing regulatory challenges in the U.S. market. The…
-
-
LOS ANGELES – Denim brand True Religion unveiled its new brand platform “Own Your True” featuring Brazilian pop star Anitta, marking its first major campaign since private equity firm Acon…
-
Building on the success of its award-winning “Michael CeraVe” Super Bowl campaign, L’Oréal-owned skincare brand CeraVe is rolling out a new social-media-focused initiative for its Anti-Dandruff Shampoo and Conditioner. Titled…
-
Understanding the “The Big Fat Kiss” Invitation “The Big Fat Kiss” is initiating an activity where it invites consumers to predict popular – culture moments. Popular culture encompasses a wide…
-
Brands Find Creative Ways to Engage Super Bowl Audiences Without Pricey Ads As Super Bowl LIX approaches, major brands like Avocados From Mexico, Frito-Lay’s Tostitos, and Mars’ Twix are implementing…
-
McDonald’s is bringing back its beloved Snack Wrap on July 10 with a nostalgia-driven, multichannel marketing campaign designed to engage fans. The fast-food giant will roll out a TV commercial…
-
Meta Platforms is poised to transform the digital advertising landscape with its ambitious plan to launch fully automated AI-driven ad campaigns by 2026, according to a recent Wall Street Journal report. The…
-
Unilever’s Bold Social Media Shift Under New CEO Just weeks after taking the helm as Unilever’s CEO in March 2025, Fernando Fernandez announced a radical advertising transformation – pledging to…
-
Gap unveiled its spring 2025 campaign, “Feels Like Gap,” featuring actress Parker Posey in a vibrant celebration of self-expression. The 90-second centerpiece commercial, soundtracked by Mette’s 2023 single “Mama’s Eyes,”…
-
IHOP is flipping its marketing strategy into high gear with an ambitious attempt to break the Guinness World Record for most pancakes served in eight hours. The “20K for Pancake…
Advertisements