Jen Glantz, founder of Bridesmaid for Hire, underwent a significant career transformation after the birth of her daughter in 2023. The 37-year-old entrepreneur, who previously worked 70-hour weeks building her wedding services business, radically restructured her income streams to prioritize motherhood while maintaining financial stability.
Four Passive Income Strategies That Changed Everything
Website Monetization Through Advertising
With her website attracting 463,000 annual visitors, Glantz implemented Google AdSense, generating an average $391 monthly. “I strategically disable ads during product launches to maintain user experience,” she explains. This completely hands-off revenue stream requires no ongoing time investment.
Affiliate Marketing Through Social Channels
Leveraging her 100,000+ newsletter subscribers and 90,000 social media followers, Glantz earns approximately $129 monthly through Amazon Associates and RewardStyle programs. She dedicates just two hours weekly to curating product recommendations for her wedding-focused audience.
AI-Powered Service Scaling
Glantz’s most lucrative innovation came from automating her popular speech-writing service. Partnering with a developer, she created AI tools that generate wedding speeches and eulogies in her signature style. Priced at $35 instead of $397, these tools now generate $5,380 monthly with just five hours of weekly marketing effort.
Digital and Physical Product Sales
Glantz maintains multiple income streams from online courses, books, a card game, and premium newsletter subscriptions. These collectively yield $380 monthly with minimal maintenance—just 2-3 hours monthly for course updates and an hour managing newsletter tiers.
The Personal Impact of Passive Income
“These strategies allow me to focus on projects I’m passionate about while being present for my daughter,” Glantz reflects. The entrepreneur emphasizes that transitioning from constant hustle to strategic income generation required difficult choices but brought invaluable rewards.
Glantz continues to expand her business ventures, including developing new products and launching a podcast, while maintaining her core philosophy: “I don’t regret working less to spend more time with my toddler.”
About the Entrepreneur
Jen Glantz is the founder of Bridesmaid for Hire and creator of The Pick-Me-Up newsletter. She authored “Finally the Bride: Finding Love after Walking down Everyone Else’s Aisle” and shares her entrepreneurial journey on Instagram.
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