CNBC has ramped up cross-posting between its blogs, a move aimed at helping readers discover content by subject—even if it means redirecting them to a different blog within the network.
For instance, visitors browsing Jane Wells’ Funny Business blog might encounter a post linking to CNBC’s Pony blog, while Jim Goldman’s Tech Check could feature a discussion on tech stocks originally posted by a CNBC guest.
While some bloggers have reservations about the practice—arguing that prominently featuring external blog posts differs from simple linking—cross-posting has become increasingly common across digital media platforms. Competitors like Gawker frequently route readers between affiliated blogs, such as sending them from the main site to Valleywag for tech-related content.
CNBC’s approach prioritizes topic-based navigation, grouping posts by subject (e.g., media or sports) rather than solely by author. However, the network acknowledges this system may frustrate readers who prefer to follow specific bloggers.
“We’re trying to balance both methods,” the blog post noted, admitting the solution isn’t flawless. CNBC invited audience feedback on the experiment, underscoring its commitment to refining the user experience.
The move reflects broader industry trends as publishers optimize content discovery—even at the risk of disrupting traditional blog loyalties.
Relation topics：
- How Do Blog Services Help You Succeed Online?
- Sociable: Threads Ads Expand to All Meta Advertisers
- Kinder Chocolate Lets Kids’ Imaginations Run Wild In New Campaign
