The 2025 Social Media Landscape Report (SMLR), jointly published by Ornico Group and World Wide Worx, has officially opened its survey to marketers across South Africa. Now in its 15th consecutive year, the SMLR remains a key industry resource, offering in-depth analysis of how South African brands, agencies, and marketers leverage social media to drive business growth and build their presence.
As digital transformation accelerates, social media’s role in South Africa continues to expand significantly. Historically, many local marketers have relied on global reports to shape their digital strategies. However, such international data often fails to fully capture the unique platform usage habits, audience behaviors, and market nuances within South Africa. The SMLR addresses this gap by gathering authentic, local insights to provide more precise and actionable intelligence tailored to the South African market.
Edoardo Calvani, Marketing Director at Ornico Group, emphasized: “The Social Media Landscape Report is more than just an annual publication; it is a trusted strategic tool for South Africa’s marketing ecosystem. Over the past 15 years, the report has consistently helped marketers understand platform performance, user engagement patterns, and evolving strategy effectiveness, enabling them to make informed, data-driven decisions in an increasingly competitive environment.”
The 2025 report will focus on several critical areas: First, the performance and user behavior patterns across South Africa’s leading social media platforms, including frequency of use, engagement styles, and content preferences. Second, the evolving trends in both paid and organic social media strategies, highlighting the strengths and best use cases of each approach. Third, content creativity and communication trends across multiple industries, exploring how innovation drives audience attraction and retention. Fourth, the key strategic challenges and opportunities marketers currently face, such as budget allocation, technology adoption, and cross-channel integration. Lastly, the report will offer deep insights spanning different industries and organizational types, fostering experience sharing and resource collaboration within the marketing community.
Ornico and World Wide Worx stress that the value and accuracy of the report depend heavily on broad industry participation. Marketers, public relations professionals, social media managers, and digital teams are all invited to contribute their perspectives. All responses will be treated confidentially and reported only in aggregated, anonymous form. The finalized 2025 report is scheduled for release on June 26 and promises to deliver the most comprehensive and forward-looking social media data and strategic guidance for South African brands and marketers.
Related Topics
- What’s Changing in Social Media Marketing in 2025?
- 24Social Launches Tools to Boost Organic Social Engagement
- Digital Marketing and Children’s Rights: UNICEF’s Call
