San Francisco, CA – Apple CEO Steve Jobs took the stage at the Worldwide Developers Conference (WWDC) on Monday to introduce the iPhone 4, featuring FaceTime video calling, a rapid global rollout, and a new mobile advertising platform called iAds.
Key Announcements
- iPhone 4 Launch: Priced at $199 (16GB) and $299 (32GB), the device will be available in five countries on June 24, expanding to 88 countries by September—Apple’s fastest rollout ever. AT&T will offer upgrade eligibility to customers whose contracts expire.
- FaceTime: Apple’s new wi-fi-only video calling feature allows seamless conversations between iPhone 4 users. Jobs called it a “dream come true,” referencing the futuristic Jetsons cartoon.
- iAds: Apple’s mobile ad platform has already secured $60 million in commitments from major brands like Nissan, Disney, and Chanel. Developers keep 60% of ad revenue.
- iOS 4: Free upgrades arrive for iPhone 3G/3GS users, though not all features will be supported.
App Store & Enterprise Growth
The App Store now hosts 225,000 apps, with 95% approved within a week.
iPad sales hit 2 million in 59 days, with 8,500 native iPad apps downloaded 35 million times.
Jobs’ Return in Strong Form
Despite past health concerns, Jobs appeared energetic, joking with the crowd and handling a minor demo glitch smoothly.
The event closed with Jobs thanking Apple’s engineering team for their 18-month effort on the iPhone 4.