As the year comes to a close, media outlets often reflect on their most popular stories—and at CNBC, the competition among bloggers is as fierce as the markets they cover. While traditional newsrooms rely on editorial judgment, digital platforms like CNBC.com have hard data revealing what truly captivated readers.
The Rankings: A Mix of Conspiracies, Stocks, and Buffett Mania
Kicking off the Top 10 was Darren Rovell’s SportBiz investigation into conspiracy theories surrounding a USA Basketball team photo (No. 10), proving that intrigue always draws clicks. But CNBC’s audience showed its true colors with stock picks dominating the next two spots (Nos. 9 and 8), including bold calls like “Banks In For ‘Huge’ Rally.”
Unsurprisingly, Warren Buffett dominated the middle of the list. As markets crumbled, readers clung to the Oracle of Omaha’s wisdom, propelling posts like “Buffett’s Three Rules for Investing In a Crisis” (No. 6) and a revealing piece on early accusations that his strategy resembled a Ponzi scheme (No. 7).
The Showdown: Rovell vs. Buffett
The real duel emerged between Darren Rovell and CNBC’s Buffett Blog, run by veteran producer Alex Crippen. Rovell scored a win with his deep dive into the infamous “Obscenity Bat” of baseball’s Billy Ripken (No. 5), hailed as one of the year’s best investigative pieces. Yet Buffett’s enduring appeal pushed three more of his posts into the Top 4, including critiques like “WSJ to Buffett: Time to Get a New Crystal Ball.”
But the ultimate victor? Rovell’s Minor League Logo Contest (No. 1), a lighthearted break from financial chaos that became CNBC’s most-read blog of the year.
The Takeaway
In a year defined by crisis, readers gravitated toward market wisdom, scandal, and unexpected escapism—proving that even in finance, storytelling reigns supreme.
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