As AI-driven overviews and answer engines continue to reshape how search results are displayed, many businesses are witnessing a sudden drop in organic visibility. To address this challenge, digital marketers are turning to a more integrated approach—TotalSERP—a strategy designed to recapture visibility across the full search engine results page.
The upcoming webinar, titled “Mastering the Total SERP: Regaining Lost Visibility in Paid, Organic, and Local Search,” will introduce participants to this unified strategy. The event will take place on May 27, 2025, at 12 PM ET, and will feature insights from Bhavin Prashad, Vice President of Digital Media, and Dan Lauer, SEO Strategist at DAC.
TotalSERP aims to go beyond traditional SEO and paid campaigns by including local listings and AI-generated results in a single coordinated strategy. The session will explore how to leverage generative AI to enhance content, capture user intent more effectively, and deliver measurable business outcomes.
“In today’s search environment, visibility is no longer limited to paid ads or organic rankings,” said Campbell. “A winning strategy must encompass the entire SERP—including local elements and AI-driven features.”
Attendees of the webinar will learn:
- How to establish comprehensive visibility across paid, organic, and local search
- How generative AI can be used to improve content and capture user intent
- How to convert integrated search strategies into real-world business gains
The TotalSERP approach consolidates all aspects of search visibility into a single strategic plan, aiming to reach potential customers at every stage of the search journey. According to the presenters, this method is essential for brands looking to rebuild the visibility potentially lost due to AI changes and algorithm updates from platforms like Google.
The webinar is open to all marketers, SEO professionals, and business owners looking to stay ahead in the evolving digital landscape. Those unable to attend live are encouraged to register in advance; a full recording of the session will be provided afterward.
Search Engine Journal encourages professionals to join over 75,000 digital leaders who are already embracing new approaches that connect SEO, AI, and PPC into an unstoppable strategy.
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