International yacht brokerage and crew services provider Bluewater Yachting has announced a strategic partnership with Sheffield-based digital agency The SEO Works, aiming to enhance its global SEO performance.
Known for offering expert advice throughout every stage of yacht brokerage, Bluewater Yachting manages listings ranging from €500,000 to over €100 million. In addition to yacht sales, the company also offers yacht training and crew placement, operational support and management services, as well as charter and charter management solutions.
With plans for international expansion, Bluewater will focus its digital strategy primarily on yacht brokerage and charter services, which the company sees as the most significant growth areas. A key objective is to improve the organic search rankings for regional keywords linked to their existing offerings—terms such as “Bahamas yacht charter” or “Dubai yacht rental.” This focus is intended to strengthen Bluewater’s position as a leading global provider of luxury yacht services.
Another crucial goal is maintaining the search engine ranking performance of pages that have recently undergone updates. Both companies view this SEO initiative as a vital component of Bluewater’s broader plan to expand its presence in the global luxury marine market.
“We chose The SEO Works because of their tailored service, deep expertise, clear strategy, and genuine understanding of the Bluewater brand vision,” said Fernanda Barbe, Marketing Manager at Bluewater Yachting. “Their results-focused approach makes them the ideal partner for our digital growth.”
The initial phase of the partnership will target 33 priority locations across Europe, Asia, and the United States. Customized keyword strategies will be developed for each location, focusing on both geographic and service-based search terms to drive visibility and organic performance. The overarching goal is to connect more effectively with potential clients interested in buying, selling, or chartering yachts.
Alex Hill, Sales Director at The SEO Works, commented: “Bluewater presents a unique opportunity for our team, positioned as it is in the niche and luxury market. With our proven track record in location-based SEO across the UK and US, we are confident in our ability to guide Bluewater through the vast SEO landscape and help deliver real results.”
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