Evaluating and positioning websites based on search engine algorithms to achieve higher placement in search results, enhancing visibility and attracting more visitors.
Instagram is set to implement ‘views’ as its primary metric across all media formats, including reels, live broadcasts, photos, carousels, and stories. This update aims to provide a unified measurement…
Alphabet’s (GOOGL) Google and Meta Platforms (META) allegedly engaged in a “secret deal” to target Instagram advertisements at teenagers on YouTube, according to a report. Alleged Marketing Scheme The report…
The U.K.’s Competition and Markets Authority (CMA) has launched a formal investigation into Amazon’s (AMZN) artificial intelligence (AI) partnership with Anthropic. This move places the CMA among a growing number…
Google has introduced a new feature that automatically picks profile pictures to display in Local Services Ads (LSA) based on their potential to drive more engagement. The tech giant hopes…
Cloud content management firm Box today announced unlimited queries for its AI-powered document processing tools for Enterprise Plus customers. The move comes as several large Japanese companies expand implementation of…
In a recent legal development, entrepreneur Elon Musk has initiated legal action against OpenAI alongside two of its founders, Sam Altman and Greg Brockman. The lawsuit, lodged in a Northern…
Following reports from numerous advertisers, Google has acknowledged a significant reporting blackout affecting various services within the Google Ads platform. The outage, which encompassed Report Editor, Dashboards, Saved Reports, as…
A reporting anomaly within Google Ads has stirred confusion among advertisers, as Demand Generation campaigns are inaccurately displaying as placements on the Display Network. This misrepresentation has the potential to…
In a landmark legal decision, a federal judge has ruled that Google has unlawfully maintained a monopoly in search and advertising markets, representing a significant triumph for the Department of…
Google has announced the phasing out of the older version of its Structured Data Files (SDF), specifically SDF v6, within Display & Video 360, its enterprise-level advertising platform. This transition…
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