As social distancing measures continue across America and traditional industries face pandemic challenges, career reinvention through online business has surged. Digital marketing authority Amy Porterfield asserts, “There’s no better time to start an online business than right now,” citing increased consumer openness to digital learning and more available time for skill development.
Defining the Online Business Model
An internet-based business exchanges services entirely through digital platforms. Examples range from fitness trainers conducting Zoom sessions to artists hosting Facebook Live workshops. Porterfield specializes in coaching aspiring entrepreneurs, with clients like Danira Cancinos achieving remarkable success.
Success Story: The $126,400 Caramel Apple Course
Cancinos, a mother of three, transformed Porterfield’s training into a lucrative business teaching caramel apple production. Her nine-session course attracted 633 students across two offerings, generating $126,400 in revenue by addressing a specific industry pain point: “You have to really scrub your apples before dipping in caramel,” Cancinos explains.
Five Proven Strategies for Online Business Success
Leverage Your Unique Advantage
“Think about something that you’ve got a 10% edge on,” Porterfield advises. This could be any demonstrated result you’ve achieved, from weight loss plans to social media strategies. “You don’t need to be the best—just capable of teaching others to replicate your results,” she emphasizes.
Design for Scalability
While one-on-one coaching works, Porterfield warns about time limitations. She recommends creating evergreen content like recorded courses or blogs that continue generating revenue passively. “The goal is moving beyond trading time for money,” she states.
Implement CRM Systems
Customer Relationship Management tools like Salesforce or HubSpot provide critical insights into customer behavior and sales patterns. “An effective website and CRM system is essential,” Porterfield notes. “It doesn’t need to be fancy, but it must serve as your business foundation.”
Utilize Educational Resources
Porterfield recommends specific materials to accelerate business growth:
Books: “DotCom Secrets” by Russell Brunson, “Building a Storybrand” by Donald Miller
Podcasts: Entrepreneurs on Fire, StartUp, Online Marketing Made Easy
SEO resources like Neil Patel’s blog
The Life-Changing Potential of Digital Business
Cancinos, who recently earned $61,000 from her Cookie Dealer Course, reflects: “Creating an online business can change your life. I love the freedom it provides and the ability to generate income while sleeping.” Her experience demonstrates the transformative power of well-executed digital entrepreneurship.
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