Google’s rollout of its Google+ Local tab introduces significant implications for local businesses beyond enhanced social features. The tech giant now indexes all business data displayed in this dedicated local search interface, creating new opportunities for improved search visibility and customer engagement through social proof mechanisms.
Key Steps for Businesses to Maximize Visibility
To capitalize on these changes, businesses must implement specific optimization strategies beyond basic Google Places registration. The transition requires proactive management of both legacy and new platform presences during the migration period.
Claim and Consolidate Listings
Businesses should immediately claim both their existing Google Pages listing and new Google+ Local page. Maintaining both during the transition period ensures continuity as Google phases out the older Pages system.
Establish Website Integration
Linking from a business website to its Google+ Local page creates dual benefits: strengthening local SEO signals while increasing social platform visibility among existing customers.
Building an Effective Google+ Presence
The platform’s enhanced social sharing features only deliver value to active participants. Businesses should:
- Create complete personal and business profiles
- Develop relevant Circles including customers and local connections
- Begin regular content sharing to demonstrate activity
Leveraging Existing Customer Relationships
Businesses can accelerate their Google+ Local adoption by:
- Segmenting email lists to identify Gmail users
- Sending targeted communications about new Google+ presence
- Encouraging +1s and Circle additions to boost social signals
Maintaining Foundational SEO Practices
While adapting to these changes, businesses should continue implementing traditional local SEO strategies. Current evidence suggests core search result organization remains unchanged, making comprehensive marketing approaches essential for maximum visibility.
Industry analysts emphasize that businesses implementing these strategies early will likely gain competitive advantages in local search results as the platform matures.
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